In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural, color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Katherine Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian. Together with Noel Gabriel, Katherine developed the first, full line of cruelty-free color cosmetics.It was brought to the US in 1989.
I have used several of Beauty Without Cruelty’s products. I am not a person who wears makeup often. In all honesty, I am a plain Jane. When I wear makeup, it usually is mascara, maybe eyeliner, blush, and lipstick. When I feel like using it, I enjoy a good lipstick. I have fallen in love with the Beauty Without Cruelty line. I love their Silver Rose lipstick pictured above.
When I make time, to do my nails, I like to use the Reckless Ruby. I top it off with their clear. The nail polish lasts as long as any of the other vegan company’s nail polish I use.
I have used the Beauty Without Cruelty Volume Plus Shampoo and Conditioner. Though I use these, there are other shampoos I use too. Currently, I am on a mission to find a Vegan shampoo and conditioner that I love.